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Research papers

Industrial data and new trends in industrial marketing research

The aim of this paper is to convey to all marketing research experts present at the current ESOMAR Seminar some idea of the major changes taking place in Europe at this moment with respect to methods and techniques of market research on industrial...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Louise Perruche, P. Rouge, Mario Miraglia, Herbert Geiger, Iginio Lagioni
March 5, 1969
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Citation

Perruche, Rouge, Miraglia, Geiger and Lagioni (1969a, March 05). Industrial data and new trends in industrial marketing research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/industrial-data-and-new-trends-in-industrial-marketing-research


Research papers

Organisation and methods in marketing research in Poland

The need for marketing research in Poland arises from the fact that, although the economy is planned, it has a monetary character. Products are manufactured as goods, that is not for the producer's own needs but for sale, while the distribution of...

Catalogue: The European Marketing Research Review 1968
Author: Andrzej Hodoly
August 1, 1968
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Citation

Hodoly, A. (1968a, August 01). Organisation and methods in marketing research in Poland. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/organisation-and-methods-in-marketing-research-in-poland


Research papers

What do we know about how advertising works?

The question "how does advertising work?" seems to be raised more and more often in connection with research into advertising. There is increasing awareness that a number of advertising research methods in common use imply very different assumptions...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Timothy Joyce
June 15, 1967
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Citation

Joyce, T. (1967a, June 15). What do we know about how advertising works?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-do-we-know-about-how-advertising-works-


Research papers

Applicabilite des methodes d'etude grand public dans les milieux du paysannat

Market studies done in a rural environment do not seem to present any particular methodological problems when the persons interviewed are "modern" i. e. culturally urbanised farmers who direct large modern farms, have mental attitudes comparable to...

Catalogue: ESOMAR Congress 1966
Author: J. Dubost
September 1, 1966
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Citation

Dubost, J. (1966a, September 01). Applicabilite des methodes d'etude grand public dans les milieux du paysannat. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/applicabilite-des-methodes-d-etude-grand-public-dans-les-milieux-du-paysannat


Research papers

Possibilities of test marketing (German)

First of all the term "test marketing" is defined, and it is stated that the majority of all marketing problems can be solved without resort to test market surveys. The first main section deals with the test marketing of existing products. It is...

Catalogue: ESOMAR Congress 1966
Author: Armin Hbger
September 1, 1966
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Citation

Hbger, A. (1966a, September 01). Possibilities of test marketing (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/possibilities-of-test-marketing-german-


Research papers

Applicabilite des methodes d'etude grand public dans les milieux du paysannat (English)

Market studies done in a rural environment do not seem to present any particular methodological problems when the persons interviewed are "modern" i. e. culturally urbanised farmers who direct large modern farms, have mental attitudes comparable to...

Catalogue: ESOMAR Congress 1966
Author: J. Dubost
September 1, 1966
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Citation

Dubost, J. (1966a, September 01). Applicabilite des methodes d'etude grand public dans les milieux du paysannat (English). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/applicabilite-des-methodes-d-etude-grand-public-dans-les-milieux-du-paysannat-english-


Research papers

Possibilities of test marketing

First of all the term "test marketing" is defined, and it is stated that the majority of all marketing problems can be solved without resort to test market surveys. The first main section deals with the test marketing of existing products. It is...

Catalogue: ESOMAR Congress 1966
Author: Armin Hbger
September 1, 1966
×

Citation

Hbger, A. (1966a, September 01). Possibilities of test marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/possibilities-of-test-marketing


Research papers

Influence of method by measuring identification and image of advertisements

After lasting preliminary studies, since January 1962 the Research Institute of the "Schweizerische Gesellschaft fllr Marktforschung" is carrying out a periodical post-testing survey, the GfM-TREND. Thus, till now about 30 ,000 interviews have been...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: Peter Smolensky
June 15, 1965
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Citation

Smolensky, P. (1965a, June 15). Influence of method by measuring identification and image of advertisements. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/influence-of-method-by-measuring-identification-and-image-of-advertisements


Research papers

Cybernetic brand choice models

I want to talk to you about certain types of modem trade research under study at the present time in a number of countries, especially in the United States and in France which I regard as the most advanced and forward-looking in the field. These...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Denis Lindon
June 15, 1965
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Citation

Lindon, D. (1965a, June 15). Cybernetic brand choice models. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/cybernetic-brand-choice-models